Social media manager CV examples

A Social Media Manager CV is your chance to prove you can create content, build engagement, and interpret metrics to achieve a brand’s goals.

These simple steps will walk you through how to write a CV that highlights your strategic thinking, campaign successes, and adaptability in the fast-paced world of social media.

Think of your CV structure like a well-curated Instagram feed – it needs to be organised and packed with content that makes the recruiter double-tap (or, in this case, shortlist). A clean and professional CV layout ensures that recruiters can find your key skills and accomplishments quickly.

Here’s how to structure your Social Media Manager CV:

• Name and contact details – Put these right at the top so potential employers can connect with you easily. Including a photo is optional but could work well if you’re applying to a creative industry.
• Profile – Craft a concise summary highlighting your campaign experience, creativity, and expertise in analytics.
• Core skills – Show off your abilities, from content creation to paid advertising management.
• Work experience – Detail your career history in reverse chronological order, showcasing the results of your campaigns.
• Education – List your academic qualifications and any digital marketing certifications.
• Additional info – Optionally, include hobbies and interests that reflect creativity or an interest in trends.

A CV format with simple, avoidable mistakes is unlikely to make the cut. Even the most qualified candidates will be totally overlooked if the recruiter is struggling to make sense of their impressive content.

Here’s how to format your Social Media Manager CV effectively:

• Bullet points – Use concise, impactful phrases in your CV to highlight your achievements and skills.
• Divide sections – Bold headings and consistent spacing make your CV easy to navigate.
• Use a clean font – Go for a professional font that keeps the focus on your accomplishments, not the design.
• Keep it the right length – Stick to 2 pages. It’s enough length to show off your skills while staying digestible.

Your professional profile is like the bio on any social media platform – it’s your first chance to make an impression and let the recruiters know who you are and what you bring to the table. You’ll need to convey what benefit hiring you would have for their company.

Here are some tips on what to put in your Social Media Manager profile:

• Where you’ve worked – Tell the recruiter which industries or companies you’ve worked for, particularly if they’re relevant to the job you’re applying for.
• Your top qualifications – Note the degrees in marketing or communications, along with certifications like Google Analytics.
• Essential skills – Include campaign planning, community management, and performance analytics.
• Platforms you’ve worked with – Note your expertise in managing platforms like Instagram, TikTok, LinkedIn, or others.
• Content types you’ve created – Specify whether you’ve handled video, blog posts, or interactive content.

Think of the core skills section as your highlight reel. Just like a TikTok montage, it’s your chance to show off your best moves – whether that’s creating viral posts or taming the chaos of multiple social media accounts.

For Social Media Managers, this section should highlight a balance of creative flair and analytical expertise.

Your work experience section is where you showcase how you’ve turned brands into social media powerhouses. Focus on results-driven campaigns and how your strategies have delivered tangible outcomes.

List your job history in reverse chronological order, with your recent ones at the top. Make sure you provide more detail on the most relevant roles. 

If you’re low on professional experience, don’t worry: reference your own social media success and understanding of the algorithm.

• Outline – Briefly describe the company, your role, and the scope of your social media responsibilities.
• Responsibilities – Highlight tasks like planning campaigns, creating content, and monitoring analytics.
• Achievements – Include measurable results, such as boosting follower counts, increasing engagement rates, or exceeding campaign KPIs.

The education section is where you list qualifications relevant to marketing and social media. Include degrees, certifications, or workshops that demonstrate your expertise.

For newcomers to the field, focus on coursework or internships that highlight your potential.

Always list your qualifications in reverse chronological order, starting with the most recent.