Marketing assistant CV examples

This guide will take you step by step through building a strong CV, helping you showcase everything from your digital skills to your ability to manage campaigns and analyse performance. By the end, you’ll be writing a CV that’s just as engaging as your best campaign.

Think of your CV like a marketing funnel – clear steps that guide the reader through your strengths, skills, and achievements. A clear CV structure helps hiring managers spot your creativity and campaign experience without digging for details.

Here’s the layout for your CV to follow:

• Name and contact details – Display your personal details clearly at the top so employers can get in touch easily. Including a photo is entirely optional.
• Profile – Begin with a snapshot highlighting your marketing knowledge, creative skills, and administrative abilities.
• Core skills – Bullet point your most valuable abilities, such as content creation, campaign coordination, and analytics.
• Work experience – Outline past marketing roles, internships, or placements, focusing on practical experience and technical know-how.
• Education – Include your relevant degrees, diplomas, or training in marketing or communications.
• Additional info – Optionally mention hobbies, industry memberships, or marketing awards.

An unreadable CV full of mistakes is the professional equivalent of Comic Sans on a flyer – for everyone’s sake, please just don’t. Presentation matters in marketing, and your CV is no exception. If the format makes it hard to read, no one will stick around to discover your talents.

Use these tips to keep your format clean and professional:

• Bullet points – Use these to break down key information so it’s easy to skim.
• Divide sections – Clearly label each part to guide the reader through your experience.
• Use a clear and readable font – Use a simple, professional font and keep your layout uncluttered for maximum readability.
• No more than 2 pages – This is enough length to highlight your expertise while keeping the recruiter interested.

Your CV profile is where you prove you know how to promote a brand – starting with your own. It quickly introduces you to potential employers, giving them a snapshot of your skills and ambitions. 

As a Marketing Assistant, you want to highlight your creativity, organisational skills, and understanding of key marketing processes, with the ultimate aim of convincing a recruiter that hiring you would benefit them.

Here’s what to include:

• Marketing knowledge – Mention your understanding of marketing channels and strategies.
• Creative and content skills – Highlight experience in writing, content creation, or design if relevant.
• Campaign support – Show you can handle the day-to-day admin that keeps campaigns moving.
• Analytical abilities – Mention experience with campaign analysis and data reporting.
• Team collaboration – Emphasise your ability to work with designers, copywriters, and external partners.

Now, time for your SEO section – keywords matter if you want to get found. Your CV skills section should quickly bullet point the technical and creative abilities you bring to the role. For Marketing Assistant jobs, that could include everything from social media scheduling to campaign reporting.

Tailor this section based on the job description – different employers will emphasise different skills. For example, a digital agency might value SEO knowledge, while an in-house role could focus on administrative coordination and event planning.

Whether you’ve had a marketing internship, a junior role, or relevant work experience in admin or creative fields, this section should show how you’ve developed your skills in real-world environments.

Focus on tasks where you supported marketing campaigns, managed content, or contributed ideas. Even non-marketing roles can highlight transferable skills like organisation or creative problem-solving, if you’re light on professional marketing experience.

• Outline – Briefly describe the company, its size, and the marketing team you supported.
• Responsibilities – Explain the tasks you handled, such as creating content calendars, coordinating events, or analysing campaign performance. Use action words like “assisted,” “created,” and “monitored.”
• Achievements – Highlight any measurable impact you made, such as improving engagement rates, contributing to a successful campaign launch, or streamlining processes.

For Marketing Assistant roles, employers will look at both academic qualifications and hands-on experience. If you have a degree or diploma in marketing, communications, or a related field, highlight it here. Keep your education section brief though, because experience is always more valuable to recruiters.

If you’ve completed specialist training – like a digital marketing course or Google Analytics certification – mention that too. Recent graduates can also highlight key modules or dissertation topics if they relate directly to the role.